Smartphone Prices Price History
2007–2025 · IDC / Counterpoint Research
Average selling price of smartphones in the United States, tracked from 2007 to 2025. The smartphone market has followed a fascinating pricing arc over its relatively short history. When the iPhone launched in 2007, the average smartphone sold for about $300. Prices dipped through the early 2010s as budget Android phones flooded the market, bottoming out around $255 in 2011. Then the premium trend took hold — bigger screens, better cameras, 5G radios — and average prices crept back up past $370 by 2022. The recent slight dip suggests the market may be finding its ceiling as upgrade cycles lengthen.
Price in 2007
$300.00
Price in 2025
$355.00
Total Change
+18.3%
Years Tracked
18
Smartphone Prices Over Time
Compare to inflation: The chart above shows nominal (not inflation-adjusted) prices. Use the toggle to switch to inflation-adjusted values when available, or try the inflation calculator to convert any amount between years.
Key Insights
- Despite massive improvements in processing power, camera quality, and screen technology, the average smartphone price in 2025 ($355) is only about 18% higher than in 2007 ($300). In real terms, you're getting dramatically more phone for roughly the same money.
- The cheapest era for smartphones was 2011, when the average selling price hit $255. Budget Android phones from Samsung, LG, and others were flooding the market and carriers were subsidizing heavily to lock in contracts.
- Average prices climbed 45% from the 2011 trough to the 2022 peak of $370, driven by the premium-ization of the market. Flagship phones broke the $1,000 barrier and pulled the average upward even as cheap phones remained available.
- The slight price decline from $370 in 2022 to $355 in 2025 reflects longer upgrade cycles and growing competition in the mid-range segment. People are keeping phones longer and buying fewer flagships.
Year-by-Year Data
| Year | Price (USD) | YoY Change |
|---|---|---|
| 2007 | $300.00 | — |
| 2008 | $285.00 | -5.0% |
| 2009 | $270.00 | -5.3% |
| 2010 | $260.00 | -3.7% |
| 2011 | $255.00 | -1.9% |
| 2012 | $275.00 | +7.8% |
| 2013 | $295.00 | +7.3% |
| 2014 | $305.00 | +3.4% |
| 2015 | $285.00 | -6.6% |
| 2016 | $270.00 | -5.3% |
| 2017 | $290.00 | +7.4% |
| 2018 | $310.00 | +6.9% |
| 2019 | $320.00 | +3.2% |
| 2020 | $338.00 | +5.6% |
| 2021 | $352.00 | +4.1% |
| 2022 | $370.00 | +5.1% |
| 2023 | $365.00 | -1.4% |
| 2024 | $360.00 | -1.4% |
| 2025 | $355.00 | -1.4% |
Sources & Methodology
IDC Worldwide Quarterly Mobile Phone Tracker and Counterpoint Research average selling price data for the United States market. Figures represent the average selling price across all smartphone brands and price tiers, weighted by unit sales.
Primary source: IDC / Counterpoint Research
For a full explanation of how we collect and adjust data, see our methodology page.